As we speak, in celebration of the theatrical launch of the twentieth Century Studios movie Avatar: The Manner of Water on December 16, 2022, Disney and Avatar are launching a worldwide “Hold Our Oceans Superb” marketing campaign to boost consciousness of the challenges dealing with oceans and marine life. The marketing campaign will help The Nature Conservancy (TNC) and its work to guard 10 of our oceans’ superb animals and their habitats, linked to the great thing about Pandora. As a part of the marketing campaign, followers are invited to take part in celebratory experiences and merchandise.
One of many experiences, referred to as the Digital Pandoran Ocean, transports followers to the wonders of the reef. Via this distinctive digital activation, followers will help Disney and Avatar “Hold Our Oceans Superb” now by means of December 31, 2022, by creating their very personal Avatar-inspired ocean creature at Avatar.com/KeepOurOceansAmazing. For each creature created within the Digital Pandoran Ocean, Disney will give $5 to TNC, as much as $1 million, to assist the group obtain its objective of defending 10% of the ocean by 2030.
“The complete planet is dependent upon the well being of our ocean to help and maintain it. The ocean produces half the air we breathe, offers livelihoods for billions of individuals, and is dwelling to greater than half of all life on earth,” stated Melissa Garvey, International Director of Ocean Safety at The Nature Conservancy. “We have to do our half to guard it. That’s why we’re thrilled to collaborate with Disney and Avatar on this marketing campaign. Our mission is pushed by working along with those that consider we are able to form a brighter future the place individuals and nature can thrive collectively. The movie’s essential message enhances our work, and we look ahead to working collectively to guard the ten species highlighted on this marketing campaign and making a more healthy ocean for all.”
In Avatar: The Manner of Water, audiences might be launched to a brand new oceanic Na’vi clan and an array of numerous aquatic creatures, inspiring audiences to attach with the great thing about our oceans proper right here on Earth. Oceans cowl 70% of the planet, shelter an unimaginable range of life, and supply us with meals, jobs, and greater than half of the oxygen we breathe. Sadly, lower than 8% of this distinctive ecosystem is protected. “Hold Our Oceans Superb” goals to increase Disney’s longstanding conservation legacy to assist defend 10 superb ocean animals and their habitats. This new initiative will help TNC to guard beluga whales, blue whales, whale sharks, hawksbill sea turtles, manatees, manta rays, parrotfish, staghorn coral, sea lions, and mangroves—coastal habitats that present essential shelter for a lot of marine species. The particular ocean species which were chosen could be present in waters all through the world and lots of of them share qualities with the Pandoran creatures and habitats featured all through the movie. Every animal and plant species can also be categorized as threatened, weak, or endangered. TNC is working alongside indigenous peoples and native communities to develop multi-faceted options to the challenges these species face throughout the globe, to make sure that each individuals and wildlife thrive.
Disney has an extended historical past of taking motion for oceans and supporting the safety of marine life—from our 2030 environmental targets that embrace efforts to reduce greenhouse fuel emissions, supply sustainable seafood, and spend money on the safety of our watersheds, to our funding and experience for biodiversity safety by means of Disney Conservation. To this point, the Disney Conservation Fund has directed greater than $120 million to help nonprofit organizations working around the globe to save lots of wildlife, encourage motion, and defend the planet. Practically $20 million of these funds have been supplied to packages that profit marine life, communities, and the oceans all of us rely on. This initiative is a part of Disney Planet Potential, tangible actions Disney is taking to assist create a more healthy dwelling for individuals and wildlife.
“Disney has a wealthy legacy of conservation and provoking motion to guard nature,” stated Jennifer Cohen, govt vp, Company Social Accountability for The Walt Disney Firm. “We’re proud to have a good time the discharge of Avatar: The Manner of Water by elevating world consciousness of the crucial significance of defending oceans and marine biodiversity.”
“The Avatar ethos is that we’re all linked to one another and our planet, and subsequently are liable for positively impacting the individuals and world round us,” stated Avatar: The Manner of Water producer Jon Landau. “The ‘Hold Our Oceans Superb’ marketing campaign is a approach for us to ask followers from around the globe to hitch us in creating that influence.”
International audiences have been first launched to the world of Pandora within the unique Avatar and fell in love with the characters, the story, and the attractive rainforests and creatures, which led to it turning into the highest-grossing movie of all time. As we journey into Avatar: The Manner of Water, audiences might be transported to an all-new biome—the reef—and might be launched to a brand new oceanic clan and an array of numerous aquatic creatures. This increasing universe underlines simply how deliberately Pandora has been designed to be a metaphor for Earth. Audiences will expertise the great thing about the ocean and the richness of biodiversity in Pandora’s oceans.
Set greater than a decade after the occasions of the primary movie, Avatar: The Manner of Water begins to inform the story of the Sully household (Jake, Neytiri, and their youngsters), the difficulty that follows them, the lengths they go to maintain one another secure, the battles they battle to remain alive, and the tragedies they endure. The movie will characteristic awe-inspiring scenes that showcase the colourful bioluminescence and fantastic thing about Pandora’s aquatic panorama— scenes that can encourage us all to think about the wonders of our personal oceanic world.